Wow, another year of Excel.TV in the books.
I have to say, of all my years working on this company, last year was perhaps the most formative. At a certain point last year I woke up and realized I needed to focus 100 percent of my energy on creating something super valuable for the Excel community.
Some of the changes you might’ve noticed, some perhaps not. Here are some of the awesome highlights we accomplished last year:
Coming Up This Next Year!
This year, I have lots of speaking engagements. If you see that I’ll be in your neck of the woods, please feel free to email me (Jordan at excel dot tv). We’ll coordinate a meetup.
We also have a number of new changes we’re going to be making to the website. I’m going to let Rick take it over from here.
Yo! Rick Here! Howdy Everyone
Jordan came down to my home in Fleming Island, Florida late last year for our annual strategy sessions.
No, we didn't just smoke cigars and pet my dog. We also drank beer and went to the dog track.
Oh yeah... Excel TV.
We separated what needs to get done this year into a few big categories. We largely get each one up and running before starting the next one. Giving us the focus we need.
#1. The Website and our Community
In short answer is that we are moving to a Membership model. Actually, this is what's first up for us and the focus of our first quarter. We launched our membership site a few weeks ago. Here is a quick video that explains it all.
If you are looking to join the Excel TV Academy now, we have started adding new lessons and the price has been raised. You can find it here
What's up for the rest of the quarter? Adding more free content of course. Blog posts, videos, etc. But we will also focus on filling out the membership site. A Members Forum ready for the Academy within the month.
We will also look to add content weekly. That means new lessons.
But we also need to clean up the website. Right now you are hit with so many distractions when you come to the website. So many products, courses. It's all going to be consolidated over time. to support the Academy. That's the first quarter. And we are already almost half way there on the calendar, so there is a lot of movement between me and Jordan to get these things across the finish line.
So in short, quarter #1, get the Academy up and running and ensure the website (or everything we have on our property) is set up to support both the Academy and our Free Content. Clean up our house.
#2 Social Media
If quarter #1 was cleaning up our house, then quarter #2 is inviting our friends over for dinner.
We will have a more in depth strategy about how we tackle Social Media, particularly Youtube and LinkedIN. Here are some of our stats to use as comparisons.
In the second quarter, we also intend to start our journey in advertising, dipping our toes in the pool and seeing how cold it is. The platform and nature of the advertising is yet to be determined. This will be in support of the Academy.
#3 Look good for Google
If #2 was inviting our friends over, then #3 is inviting over the whole fucking world. Most people search Google to try to find how to do things in Excel. We think we have some pretty good content and we would like more people to see it. This may require changing some things about the website. Looking at January 2020 year over year, our traffic from search engines improved by 18%. Honestly, we should be putting out the type of content that allows us to double our traffic annually. In the 3rd quarter we will put serious effort against this.
So that's it from me. That's the numbers and our strategy for growth in the near term. But of course, none of this means anything if we don't add value to the community. So expect free content to continue to come from us on a regular basis throughout the year. Over the coming weeks, you will notice some slight changes to the website. It's all part of our plan to clean our home and make the experience at Excel TV the best it can be.
Jordan again, in addition to all of this, we’re going to be focusing on creating a unifying social media strategy. In the age of connectivity, we see that we could be doing a lot more to stay connected and create a community where everyone can learn, share and grow together.
Fear not. We’re here to help you excel yourself, your skills, and your career.
New year, new rules.
Rick & Jordan
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