January 28

01: Data Perspectives From An Unwitting Analyst

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01: Data Perspectives From An Unwitting Analyst

paigePaige Takes Us Into Her World

Paige Worthy is based in Chicago and is a Client Services Director for a content strategy company that focuses on landscaping companies and green-industry businesses, helping them create content that helps them grow their business and generate qualified leads.

Biggest Data Struggle:

The data quantifying the effectiveness of the content that’s been created. Is there a benchmark that says: this type of content attracts good leads who them become clients?

But as we see in the next segments, Paige struggles with more fundamental data challenges. Of course: data quality is a problem.

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About the Author

Oz is an Excel MVP, author of "Guerrilla Data Analysis, 2nd Ed." He's a lover of bowties and ghost pepper sriracha. Oz operates out of Portland, Or where is mission is to make data analysis accessible to those who cry out, "I don't even know where to start!"

Oz Du Soleil

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