Paige Takes Us Into Her World
Paige Worthy is based in Chicago and is a Client Services Director for a content strategy company that focuses on landscaping companies and green-industry businesses, helping them create content that helps them grow their business and generate qualified leads.
Biggest Data Struggle:
The data quantifying the effectiveness of the content that’s been created. Is there a benchmark that says: this type of content attracts good leads who them become clients?
But as we see in the next segments, Paige struggles with more fundamental data challenges. Of course: data quality is a problem.
- 01: Data Perspectives From An Unwitting Analyst - January 28, 2016
- Introduction – Excel In The Wild - December 6, 2015
- Oz’s Memories from PASS BAC 2015 - May 7, 2015