01: Data Perspectives From An Unwitting Analyst

Paige Takes Us Into Her World

Paige Worthy is based in Chicago and is a Client Services Director for a content strategy company that focuses on landscaping companies and green-industry businesses, helping them create content that helps them grow their business and generate qualified leads.

Biggest Data Struggle:

The data quantifying the effectiveness of the content that’s been created. Is there a benchmark that says: this type of content attracts good leads who them become clients?

But as we see in the next segments, Paige struggles with more fundamental data challenges. Of course: data quality is a problem.